Pure was launched in September 2007 by the marketing entrepreneurs,Teresa Da Graça and Vittorio Jenny. Their aim was to create an urban retreat that connects the worlds of beauty and wellness through a holistic approach to beauty, the environment and your wellbeing. Our aim is to offer a customized experience to all of our guests through a balance of creativity, skill and intuition in all hair, spa and beauty services delivered by experienced and highly talented staff. Pure  is the premier location in Switzerland where you can experience the Aveda brand in its entirety, from complimentary rituals to the personal service you receive from all our staff. All services are accompanied by a complimentary Aveda sensory experience using aroma-therapeutic oils that balance the mind and renew the spirit.

We hope you enjoy your experience with us – Think, Get and Feel Pure!